Since 1926, Flair Industries has had a long and solid history in the making and marketing of fine tailored clothing, and have become somewhat of an Australian fashion icon.
Flair has been a family owned company for over 80 years.All styling and product development is done in-house and supported by a local sales team. Since its creation and over the past two decades the company’s growth has been dynamic both via its own brand and its very successful joint venture with Hugo Boss. Since 2004 Flair has been the sole distributor in Australia and New Zealand of the British label Ted Baker London – No Ordinary Design Label.The first Ted Baker store in Australia opened in little Collins St. Melbourne on the 25th August, 2007.Flair recognise the need to have a competitive edge in pricing and quality from the factory to the retail floor.All Flair suits regardless of price have the same premium quality attributes with the difference mainly due to fabrics and styling detail.Our MissionFlair Industries and its brands will be differentiated, authentic and desirable. This is made possible by combining our traditional values of quality and integrity with innovative design and relevancy produced in a stimulating and creative environment.Our Journey Our vision is to remain one of Australia’s leading apparel companies. Our focus and commitment will see us at the forefront of the industry well into the future.We travel biannually to Europe’s leading fashion capitals for inspiration. We deal direct with the world’s best mills for trends in colour, texture and fabric construction.Twice yearly we release seasonal ranges that reflect the European trends, incorporating changes not only in the fit, but also the shapes of our garments.Each Flair label has its own signature look taken from the new seasons trends.Slim silhouette, creating body definition.Beautiful finishes from the stitching to the lining.Fabric trends see the shifting away from bold stripes towards more elegant herringbone tone on tone patterns.Fabrics used include luxurious super fine wool yarn, woven for high performance and crease recovery.Prominent colour shades for the season are silver, grey’s and mid tones with classic black still part of the collection.